Podcasting is a great, low cost marketing opportunity and it should certainly be considered alongside social media, video and blogs. It gives you another platform to share and distribute your information, which may be more beneficial to certain consumers. When you get started with podcasting, it also gives new customers alternative access to your offerings and get to better know, like and trust you.
6 Reasons to get Started with Podcasting
1) Another way to find your ideal customer –
Podcasting grew a massive 23% between 2015 and 2016. This definitely a medium with a growing market to ‘capture’ your ideal customer. Approximately 67 million Americans per month on average, listen to podcasts, which will only increase worldwide.
2) You can make a strong impact on your listener –
People can build a deep connection with you through your voice as they listen to your personality and vibe. It gives you an authentic way to convey your business in a way that is truly unique to you. Your tone can inspire and excite the listener (as well as many more emotions) depending on what you want to put out there.
3) It’s a low cost form of effective marketing –
It certainly doesn’t need to cost a lot to get started with podcasting as most people have a computer or device. You can get yourself up and running quickly and easily and invest in more equipment at a later date. This can be done as your podcast gets more traction.
We have a great value Beginner’s Podcasting Course that shows you step-by-step how to get your podcast out there, easily, quickly and on a budget. A great no stress approach.
4) Building Relationships –
Podcasting is a great way to meet new people and extend your reach. Decide whether you want your podcast to be solely your message or interviews with others within your industry. This gives you access to their audiences too so this is an ideal way to grow, when using mutually beneficial partners. You can of course use a mixture of both, it’s completely your choice. However, as with any Company, networking is certainly a major factor in business growth.
5) Brand awareness –
Your podcast is about you and your style. The core of your business can be conveyed to your listeners as words can have a seriously powerful impact. Speech is an easier way to get the exact feel of the message across which cannot be done so easily with writing. Some people do not like to be on camera, so a podcast is still as personal but you can hide behind your microphone! This gives you the opportunity to really express your brand and company values, that may appeal to a different audience.
6) You can increase traffic to your website –
The more that people get to know and like you, the more they will want from you. Within your podcasts you can direct your audience back to your website in a non-salesy way. You can then grow your email list and give them a chance to get to see what else you can offer.
DOWNLOAD the FREE Podcast Checklist BELOW
But who wants to listen to me?
Your ideal customer, that’s who! You should already be providing content in one form or another so re-purpose this and tie it in to your promotions, events or launches. The listener can be more productive with headphones in their ears, and your voice can be more exciting that any Facebook post that you write. This is also an alternative and easy way to learn, depending on what your listener finds best. Just get going with it and you will ‘find your voice’ and embrace the fact that at first you won’t be perfect. Nobody is when they first start, but who cares? As with anything in life, you will see that you get better and more confident the more that you do, then your audience will follow.
What would I talk about?
Podcasting is a great opportunity to say what you feel and give your message to the world. It’s done in the same way as you would with other marketing methods, but podcasting can really show your true style. Just be you and talk about what you love, your passions and what comes naturally to you.
Of course you can have a speech written down, but you will find that you soon become a natural at it. You will enjoy the fact that you find it is an easy method to communicate. Is there somebody you would love to interview? Reach out and ask! Your guest will bring most of the content to your show, which means you haven’t as much to find. Like with any content research, you have to do some homework on your guest, but tie it in to your business message and of course you can re-purpose evergreen content too.
I haven’t got the funds right nowMost people are on a budget when they are starting. As with all of our training courses, we understand this and focus on getting you to your goal in the easiest, quickest and cost effective way. It doesn’t cost a lot to get going and a list of equipment to get started with podcasting is available for you to download HERE. You certainly do not need fancy equipment to start with and you can add to at a later date. With a small investment of time, which later you can outsource, podcasting sure has great positives as a marketing alternative. Barrier entry is low to getting your podcast out there, so what are you waiting for? There’s no time like the present!
I haven’t got the time
Podcasting is just another form of blogging through speech so if you have time to write a blog, you have time to do a podcast. Again, you can use your show notes to produce a blog or visa versa, giving yourself two pieces of content produced easily and quickly. You can re-record and add or delete to your recordings and you will soon speed up with this (which will become less, the better you get at it). When you understand the value of podcasting, it will soon become second nature to you. You will speed up and find it a quick and easy way for you to get valuable content out there.
Podcasting offers many benefits to the online business owner and is certainly worth considering. Lots of opportunity can arise and you just don’t know where it will lead. As with anything, consistency is key so to see the true benefits, you need to keep at it. Your listener will come to expect your podcast out there at regular intervals. This is a great way to give you accountability too.
Just take action today and get started with podcasting, you won’t look back!